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Mohit Karwal
Mumbai · Brand and Growth Marketing

7 years. Four industries.
One operating philosophy:
Trial and Error.

I build things, test them fast, learn faster, and keep going. I write brand narratives that make people feel something, backed by data that makes the business grow.

See the Work → Get In Touch
Companies I have worked with
QuantInstiAjnaLensData SutramYARA IndiaGynovedaHabitats TrustHCLPearsonBLK IndiaPROHED QuantInstiAjnaLensData SutramYARA IndiaGynovedaHabitats TrustHCLPearsonBLK IndiaPROHED
₹50L+
Revenue through
content-led growth
₹1Cr
Annual marketing
budget managed
2x
ROAS on performance
campaigns
10
Person team built
from scratch
Mohit Karwal
Mohit Karwal
Brand and Growth Marketing · Mumbai
About Me

Marketing that
builds businesses.

I build marketing functions that compound. Brand, content, performance and product marketing together; not siloed, not sequential.

Over seven years across Fintech, EdTech, Deep-Tech XR, Agritech, D2C and B2B SaaS, I have contributed to ₹50L+ in revenue through content-led growth, managed budgets of up to ₹1Cr, delivered 2x ROAS on performance campaigns, and built a 10-person team from the ground up at a deep-tech company.

My approach is consistent regardless of the category: understand the market and the user first, build the brand narrative second, then distribute it in a way that creates both awareness and revenue. I work best when the scope is broad, the brief is ambitious, and the bar is high.

₹50L+
Revenue driven through content
10
Person team built from scratch
20+
Startups helped find their voice
7
Years across four industries

Side Quests

Quiz Master Proud cat dad 3D printing enthusiast Star Wars obsessive Bedroom DJ
Skills
What I am good at.
Brand Strategy
5/5
Positioning and Messaging
5/5
GTM Strategy
5/5
Product Marketing
4/5
Consumer Research and ICP
4/5
Brand Guidelines and Tone of Voice
5/5
Content-Led Growth
5/5
Full-Funnel Marketing
5/5
Funnel Optimisation and A/B Testing
4/5
Performance Marketing
4/5
CAC, ROAS and LTV Management
4/5
SEO and Organic Growth
4/5
Integrated Campaign Planning
5/5
Creative Strategy and Briefing
5/5
Content Strategy
5/5
Email Marketing
4/5
Webinar and Event Marketing
4/5
Demand Generation
4/5
Meta Ads (Facebook and Instagram)
5/5
Google Ads (Search, UAC, Display)
5/5
Social Media Organic
5/5
LinkedIn Ads
4/5
YouTube Advertising
4/5
Influencer Marketing
3/5
UTM Attribution and Tracking
5/5
Meta Business Suite
5/5
Google Analytics 4 (GA4)
4/5
HubSpot CRM
4/5
Google Search Console
4/5
Python (Marketing Analytics)
3/5
Claude (Anthropic)
5/5
ChatGPT
5/5
AI-Powered Content Workflows
5/5
Prompt Engineering
5/5
Gemini
4/5
AI Image and Video Tools
4/5
Team Building (0 to 10)
5/5
Agency and Vendor Management
5/5
Budget and P and L Management
4/5
Cross-Functional Collaboration
5/5
Stakeholder Communication
4/5
Hiring and People Management
4/5
What I Do
Three things. Done well.
01
Brand Strategy and GTM
Brand strategy, positioning, identity. GTM strategy and product marketing. Messaging, brand guidelines, tone of voice. Consumer research, ICP and benchmarking.
Brand StrategyPositioningGTMProduct Marketing
02
Growth and Campaigns
Full-funnel integrated marketing. Content strategy and brand narrative. Performance marketing across CAC, ROAS and LTV. A/B testing and funnel optimisation.
Full-FunnelContent StrategyPerformanceA/B Testing
03
Channels and Analytics
Social media, email, influencer, paid media across Meta, Google and LinkedIn. GA4, HubSpot, UTM attribution. Python, Claude, ChatGPT for AI-powered workflows.
Meta AdsGoogle AdsGA4AI x Marketing
Selected Work
Six campaigns. Real numbers.
Agritech · App Marketing · PROHED
YARA FarmWeather; 1M App Installs, 74% CPI Reduced, 54% CPC Reduced
Reached 1 million qualified farmers across India using vernacular video campaigns and hyper-local targeting.
1M+
App Installs
74%
CPI Down
4.5★
Play Store
D2C Health · Performance
Gynoveda; 5x ROAS at Scale, 70% Revenue Increase
Cohort-based performance marketing. Maintained 5x ROAS while scaling revenue 70%.
5x
ROAS
70%
Revenue Up
EdTech · International Acquisition
Pearson LBS; 2.5x Registrations, 10 New Countries
International student acquisition for London Business School Executive Programme.
2.5x
Registrations
45%
More Qualified Leads
View All 6 Case Studies →
The brand exists.
The funnel works.
I built both.
Mumbai · Fintech · Consumer Internet · D2C · B2B SaaS · Media · OTT
Get In Touch → See the Work